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NICU SEPTEMBER AWARENESS MONTH šŸ„šŸ¼

Writer: Earnisha White
Earnisha White
Sep 6
1 min read

January 24, 2023 changed my life forever. Keoni was born weighing just 2 pounds 2 ounces, and from that moment, our NICU journey began. I had to face a lot—not only the fear and constant hospital visits, but also my own mistakes, choices, and the things I didn’t understand about how deeply they could affect me and the people I love. I’m still learning, still healing, and still taking accountability while becoming a better version of myself. Sometimes growth means detaching from anything that doesn’t help you become better, even when others don’t understand your choices. As long as the person you’re doing it for is on the right path, the noise doesn’t matter. My kids come first. I’m building from the ground up, creating something clean, meaningful, and healing that can help others—and one day become something much bigger for generations to come. šŸ¤

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Owner & Ceo šŸ’‹

I’m Earnisha White, the founder of PBE, a brand I built from the ground up with a vision for something bigger. My daughter Keoni is my reason, my CEO, and a big part of why I keep going. We’ve been th

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