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Let’s start there lol 😂 — I built this day by day, while dealing with Keoni, handling everything I needed to handle, figuring life out, and honestly… procrastinating along the way too. It hasn’t been perfect, and I didn’t have everything figured out before I started. But I’m so proud of myself for finally taking a risk on ME, showing up as my authentic self, and allowing you guys to see the real journey behind what I’m building. I’m learning, growing, creating, and healing a

January 24, 2023 changed my life forever. Keoni was born weighing just 2 pounds 2 ounces, and from that moment, our NICU journey began. I had to face a lot—not only the fear and constant hospital visits, but also my own mistakes, choices, and the things I didn’t understand about how deeply they could affect me and the people I love. I’m still learning, still healing, and still taking accountability while becoming a better version of myself. Sometimes growth means detaching fr

I’m Earnisha White, the founder of PBE, a brand I built from the ground up with a vision for something bigger. My daughter Keoni is my reason, my CEO, and a big part of why I keep going. We’ve been through hospital stays, NICU visits, prayers, tears, and some really hard days. But God has blessed us through it all. Even during the rough times, I never stopped believing in what I’m building. I’m going full speed to create a better future and a new beginning for me and my daugh